Launching of Universo Card

January 2016

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Along with 432 about 1500 employees from Sonae’s universe sang the anthem of the new Universo card, originally written and composed for this launching.

The leading actors were Sonae’s employees. For a week we traveled the country from North to South, picking up the talented voices in this company.

It all climaxed in an extraordinary event produced by Bold in MEO Arena.

Sonae has been a customer to our solutions for many years so we already know the famous "Sonae Spirit". Still, we were surprised by the response that the team gave to the challenges we confronted them throughout the process.


432 wishes to thank Sonae and the team from Bold for having trusted us.